Guides for deciding with something to go on
We write about what our clients ask us: how to tell whether a CRM is badly implemented, where to start with AI, and what to look at before investing.
ChatGPT ads reach Latin America: what a B2B company has to decide
From 21 October 2026, ChatGPT ads are sold in 16 Latin American countries. Who sees them, who can buy them, and what to measure.
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Mistreating AI now has consequences: what changes for your company
Anthropic bans sustained abuse of its models from 12 November 2026. What the rule says, what it does not ban, and what to review if you use AI at your company.
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Airuz: measuring how many AI answers mention your brand
What Airuz measures, how to read the result, and how it differs from checking by hand. With the warning almost nobody gives you about these numbers.
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The AEO guide for B2B companies
A complete guide to Answer Engine Optimization: what it is, how it differs from SEO, how to audit your presence, what to fix first, and how to measure it. With the full method.
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Test: can answer engines find you?
Ten checks to find out whether your site is readable, understandable, and citable by ChatGPT, Perplexity, and Gemini. Instant result, no sign-up.
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The CRM implementation guide
A complete guide to implementing a CRM the team will use: how to choose, what to map before configuring, how to budget, what to migrate, and how to secure adoption.
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Self-assessment: is your CRM well implemented?
Ten questions to find out whether your CRM reflects your sales process or your team is working around it. Instant result, no sign-up.
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How to tell whether ChatGPT recommends your brand
A repeatable method for auditing whether AI assistants mention your brand: what to ask, how to record it, how to read an absence, and what to do with the result.
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How much to invest in Google Ads to start
How to work out a minimum Google Ads budget from your ticket size and your close rate, instead of picking a number at random and hoping.
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Calculator: what manual tasks are costing you
Estimate what your team loses each year to repetitive work, and how much you would get back by automating part of it. Instant result, no sign-up.
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HubSpot, Salesforce, or Zoho: how to choose
A practical comparison of the three most-used CRMs: which kind of company each one suits, where each breaks, and why most failures are not the tool's fault.
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Checklist: what to check before migrating your CRM
Twelve checks before moving data between CRMs, so you do not reproduce on the new platform the problems you had on the old one.
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Why your campaigns bring leads that do not buy
The five real causes of a lead that never closes — promise, qualification, speed of response, follow-up, and measurement — and how to tell which one applies to you.
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AI agents: what to automate and what not to
Concrete criteria for deciding which processes to hand an AI agent, which to solve with classic automation, and which not to automate at all.
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Checklist: security when using AI with company data
Twelve checks before connecting an AI tool to corporate information: contract, retention, permissions, traceability, and compliance in Colombia.
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What a design system is and when you need one
What a design system actually contains, how it differs from a brand manual, when building one is justified, and when it is premature spending.
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When your website is costing you sales
Measurable signs your site is losing opportunities: speed, architecture, form friction, and blind analytics. With how to check each one.
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Checklist: what to demand in a White Label contract
Eleven clauses and checks before you sign with a technical partner who will work under your brand, in front of your client.
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Redesign the brand or the website: which comes first
How to decide the order between branding and website according to what your problem actually is, and what happens if you invert them.
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What answer engines cite, and what they ignore
The anatomy of a page AI cites versus one it ignores: structure, sections that stand alone, verifiable data, and structured data. With the most frequent mistakes.
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Checklist: what to audit before redesigning your site
Twelve checks before a redesign, so you do not change what is visible while keeping the reasons the site does not convert.
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What a corporate website costs
What determines the price of a corporate website, why two quotes can differ so much, and what to ask so you can actually compare them.
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What a CRM implementation costs in Colombia
The license is not the cost. What you actually pay for when implementing a CRM, which variables move the number, and how to budget without surprises halfway through.
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How to prioritize digital initiatives
A method for ordering digital projects by impact and effort, and for saying no without it looking arbitrary.
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Is it safe to use AI with confidential information?
Which risks are real and which are not when using AI with corporate data, what to ask a vendor, and how it fits Colombian data protection law.
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How to quote a technical project without losing margin
Why fixed quotes eat an agency’s margin, what to include every time, and how to handle scope changes without conflict.
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How to choose a White Label technical partner
Selection criteria, red flags, and the clauses your agreement needs when an agency delegates technical execution under its own brand.
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What llms.txt is, and whether it's worth having
What the llms.txt convention proposes, how it differs from robots.txt and your sitemap, what evidence there is that it works, and when it makes sense to implement.
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7 signs of a badly implemented CRM
A badly implemented CRM does not fail with an error message: it fails because the team stops using it. These are the 7 signs that give it away, and what to do about each one.
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Template: prioritizing AI initiatives
A spreadsheet with formulas for scoring AI initiatives by impact and effort, and deciding which to do now, which to plan, and which to drop. Direct download, no form.
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How to connect your CRM to your ERP
Integration methods between CRM and ERP, which to choose for your case, what to decide before writing code, and the mistakes that force a rebuild.
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Template: mapping your sales process
A spreadsheet for documenting your sales process stage by stage before configuring a CRM, with verifiable entry and exit criteria.
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What a Digital Audit is and what you should get
What a digital audit evaluates, what deliverable you should demand, how it differs from a free sales diagnosis, and what decisions it enables.
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Where to start with AI at your company
Do not start with the technology. This guide explains how to identify AI use cases, rank them by impact and effort, and avoid the mistakes that sink first projects.
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