Answer Engine Optimization (AEO)
More and more people ask an AI assistant instead of searching Google. AEO works so that when they do, your brand is in the answer.
AEO (Answer Engine Optimization) is the practice of tuning a brand's digital presence to improve its chances of appearing as a source, a reference, or a recommendation in answer engines and AI tools. Where SEO aims to rank pages in a search engine, AEO works so that AI understands who you are, what you do, and when it should recommend you.
Who is it for? For companies whose buyers already consult AI assistants before deciding, and for brands that do not come up when someone asks about their category.
- An analysis of your current presence in answer engines
- Research into the questions that matter to your business
- An analysis of the entities and topics tied to your brand
- Structured content that answers those questions
- Implementation of structured data (schema.org)
- Measurement and continuous work on coverage
How do they differ?
SEO
- Ranks pages in search engines
- Works on keywords and links
- Goal: clicks to your site
- Shows up on search result pages
AEO
- Optimizes for answer engines and AI
- Works on entities, questions, and context
- Goal: being a source and a recommendation
- Shows up inside generated answers
They are complementary: AEO adds a layer of brand understanding on top of your SEO work.
We practice what we sell
This site is built with AEO: direct answers to real questions, defined brand entities, and structured data, so that answer engines understand what we do and who they should recommend us to.
- FAQs with direct answers
- Structured data (schema.org)
- Clearly defined brand entities
- A clean semantic architecture
How we approach it
Diagnosis
We understand your situation and your goals on a free first call.
Proposal
We define scope, phases, and investment in a tailored proposal.
Implementation
We build it, validate it, and tune it alongside your team.
Related services
Lecturas relacionadas
Airuz: measuring how many AI answers mention your brand
What Airuz measures, how to read the result, and how it differs from checking by hand. With the warning almost nobody gives you about these numbers.
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The AEO guide for B2B companies
A complete guide to Answer Engine Optimization: what it is, how it differs from SEO, how to audit your presence, what to fix first, and how to measure it. With the full method.
Read the guide →
Test: can answer engines find you?
Ten checks to find out whether your site is readable, understandable, and citable by ChatGPT, Perplexity, and Gemini. Instant result, no sign-up.
Use the tool →Frequently asked questions
Let's start by understanding your situation
Book a free diagnostic call. No commitment — we understand the problem before proposing a solution.