Answer Engine Optimization
How to show up in answers from ChatGPT, Gemini, and Perplexity: what those engines look at, how it is measured, and what can be done about it.
Airuz: measuring how many AI answers mention your brand
What Airuz measures, how to read the result, and how it differs from checking by hand. With the warning almost nobody gives you about these numbers.
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The AEO guide for B2B companies
A complete guide to Answer Engine Optimization: what it is, how it differs from SEO, how to audit your presence, what to fix first, and how to measure it. With the full method.
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Test: can answer engines find you?
Ten checks to find out whether your site is readable, understandable, and citable by ChatGPT, Perplexity, and Gemini. Instant result, no sign-up.
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How to tell whether ChatGPT recommends your brand
A repeatable method for auditing whether AI assistants mention your brand: what to ask, how to record it, how to read an absence, and what to do with the result.
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What answer engines cite, and what they ignore
The anatomy of a page AI cites versus one it ignores: structure, sections that stand alone, verifiable data, and structured data. With the most frequent mistakes.
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What llms.txt is, and whether it's worth having
What the llms.txt convention proposes, how it differs from robots.txt and your sitemap, what evidence there is that it works, and when it makes sense to implement.
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