UX & Branding
Brand, design systems, and experience: what comes first, and when a design system stops being a luxury.
What a design system is and when you need one
What a design system actually contains, how it differs from a brand manual, when building one is justified, and when it is premature spending.
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Redesign the brand or the website: which comes first
How to decide the order between branding and website according to what your problem actually is, and what happens if you invert them.
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