What is AEO, and how does it position your brand inside AI?

More and more people ask an artificial intelligence assistant instead of searching Google. AEO tunes your presence so your brand appears as a source, a reference, and a recommendation in answer engines.

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What is AEO?

AEO (Answer Engine Optimization) is the practice of tuning a brand's digital presence to improve its chances of appearing as a source, a reference, or a recommendation in answer engines and artificial intelligence tools.

Where traditional SEO works to rank pages in a search engine's results, AEO works so that AI understands who you are, what you do, and when it should recommend you as it generates an answer.

SEO vs AEO

How do they differ?

SEO

  • Ranks pages in search engines
  • Optimizes keywords and links
  • Goal: clicks through to your site
  • Results on search pages

AEO

  • Optimizes for answer engines and AI
  • Works on entities, questions, and context
  • Goal: being a source and a recommendation
  • Results inside generated answers

They are complementary: AEO adds a layer of brand understanding on top of your SEO strategy.

How it works

What an AEO strategy includes

The structure follows the scope of Articod's AEO service.

Presence analysis

We assess your current presence in answer engines and AI tools.

Question research

We identify the questions and queries that matter to your business.

Entity analysis

We define the entities and topics associated with your brand.

Structured content

We write content that answers specific questions clearly.

Structured data

We implement schema and structured data that AI can interpret.

Continuous optimization

We measure, adjust, and widen the coverage of topics.

We apply it to ourselves

We practice what we offer

This page is structured with AEO: direct answers to real questions, clear entities, and structured data, so answer engines understand what AEO is and who offers it.

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  • Frequently asked questions with direct answers
  • Structured data (schema.org)
  • Well defined brand entities
  • A clear semantic architecture
Frequently asked questions

Frequently asked questions about AEO

AEO is the practice of tuning a brand's digital presence to improve its chances of appearing as a source, a reference, or a recommendation in answer engines and AI tools, such as conversational assistants and generative search.
SEO optimizes for ranking pages in traditional search engines. AEO optimizes so that answer engines and AI understand your brand and use it as a source. They are complementary.
By analyzing your current presence in answer engines, researching the questions that matter to your business, defining entities and topics, creating structured content, and implementing structured data.
No. AEO complements SEO. Ranking in search engines still matters; AEO adds a layer aimed at how AI understands your brand.
An analysis of your current presence, research into the relevant questions, an analysis of entities and topics, structured content, and the implementation of structured data.
Every strategy is quoted according to the scope of your brand and your objectives. Book a free diagnostic call and we will put together a proposal for your case.

Get AI to understand and recommend your brand

Request an analysis of your presence in answer engines. We start with a free diagnostic call.

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